Advertising Writer/Creative Director, Freelance
Concept, writing, consulting.
Associate Creative Director, Innocean Worldwide, Huntington Beach CA
Lead writer/ACD on the Eastern Region Hyundai automobile account. Concepted the only TV spot in the entire agency network to win the Innocean Creative Award of 2013. Launched the 2015 Sonata with the highest-ranked commercial in viewer likability.
Associate Creative Director/Sr. Writer, Marshall Advertising, Costa Mesa CA
Concept, supervision and execution of broadcast, print & web ad campaigns of Yamaha Motorsports, Toyo Tires, Cox Cable, Toll Roads, Scorpion Sports campaigns. Instrumental in new business acquisitions and raised creative level of work with multiple industry awards.
Senior Writer, Campbell-Mithun, Irvine CA
Concept, supervision and execution and for broadcast, print & web ad campaigns for Verizon Wireless, Option One Mortgage, Above the Influence and Toro Mowers.
Vice President, Associate Creative Director, Young & Rubicam, Irvine CA
Supervised and created for Sony, Lincoln, Jaguar, Land Rover, Newport Beach Film Festival and Vivendi/Universal.
Senior Vice President, Associate Creative Director, Campbell-Ewald, LA CA
Supervised and executed campaigns for DIRECTV, Asiana Airlines, Kumho Tires, TiVo, CareerPath.com, Zyan DSL, Coco’s Restaurants and American Savings Bank. Helped DIRECTV rise to #1 satellite entertainment enterprise.
Creative Director, Seiniger, Beverly Hills CA
Spearheaded digital, print and broadcast executions for Fox Sports (NFL, NHL, MLB), Prime Sports (LA Lakers, Angels & Kings, UCLA, USC, etc.) NBA on TNT, Universal and Paramount Pictures, etc.